Archive for September, 2010

organic valley store cow
Photo: Cheeky Facebook photo from Organic Valley General Store

So “who’s your farmer”? That’s the theme of Generation Organic’s 2010 Tour. The Tour starts  October 6 from Organic Valley Headquarters in La Farge, Wisconsin and ends in Washington DC on October 21, 2010.

This two and a half week road trip is lead by a group of young farmers who have recently joined Generation Organic, a 22-year-old organic farming cooperative. These farmer-owners are aged 18 to 35 and represent a new generation of sustainable agriculture leaders.

“The Generation Organic 2010 “Who’s Your Farmer?” Tour will stop at select college campuses to spread the good news about the viability of a career in organic farming, and educate and inspire people about the many benefits of organic through presentations, school garden visits and grilled cheese socials.”

[For more information, see “Organic Valley’s Generation Organic Drives “Who’s Your Farmer?” Tour.”]

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Photo: Organic food illustrated on Treehugger 
Photographer: Mike Blake/Reuters news

Good news! The organic market is growing! Market share is up, way up for pesticide-free produce, food, drinks! Kudos all round!  Here are the stats: Growth in organic food production is running at five to 10 percent a year, outpacing the wider food industry’s small one percent a year growth.

This translates into multi-millions for companies. ONE example is Brampton, Ontario’s SunOpta, which specializes in organic production and processing of soy, wheat, grains and fruits used by food giants like General Mills, Kraft Foods, Kellogg and Cargill.

Organic and natural foods acounted for only eight per cent of total grocery market share in 2009. But. “SunOpta, valued at more than $380 million, has been stripping down since June to focus on its profitable organic foods business and could prove attractive [to investors] with its seven-to-10-per-cent growth rate. SunOpta could command a deal value of at least 10 times its [earnings before interest, taxes, depreciation and amortization] which, right now, would be about $500 million.”

That’s good news not only for companies growing organic food (and profits), but for all of us who consume ORGANIC FOOD.  Three cheers! May the organic food market continue to grow AND profit us all!

[For more information and stats, see “Organics field is growing” in the Vancouver PROVINCE.]


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Photo: (from left) West Coast Waffles marketer, Kevin Breel,  and co-owners Jordan Brown and Michael Lutes
Photographer: Darren Stone, Victoria Times Colonist

WAFFLES,  local and organic, are in the news in Victoria this week!  

Entrepreneur Renaat Marchand’s Wannawafel will be featured on the TV’s venture capital show Dragon’s Den next Wednesday, September 22, 2010. Belgian waffles from a cart on Inner Harbour to an eatery in Market Square, now Marchand wants to expand Wannawafel. You can see how he does on Dragon’s Den starting next Wednesday on CBC.

Though not scheduled for Dragon’s Den Victoria entrepreneurs Jordan Brown and Michael Lutes  hope their newly opened West Coast Waffles, a quick-serve downtown Victoria diner, will also expand from breakfast diners only to lunch and dinner waffles and to more outlets.

West Coast Waffles  ingredients are primarily local and organic, with local suppliers such as Saanich-based Root Cellar providing  the fruits, and Okanagan-based Summerland Sweets providing syrups.        

According to co-owner Jordan Brown, “The potential for expansion is considerable,  and there are opportunities to wholesale some of the products as wet mixes or develop partnership deals with companies like B.C. Ferries.”

If you’re in Victoria, you can sample West Coast Waffles fare at 1235 Broad Street.  Hours:  Monday to Friday from 7:30 a.m. The diner opens at 9 a.m. on Saturdays and Sundays.

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Photos: works of chocolate art from an unidentified confectioner in Russia

These are a chocolate lover’s dream for sure! Boxes of chocolate (organic or not) that are completely edible!  Not only can you can eat all the chocolates IN the boxes but you can eat the boxes as well!

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Photo: Exsula and Univera products
Organic SUPERFOODS are just that! Some of us do more than just eat our “peas and carrots,” organic or otherwise. Superfoods take a healthy diet “to the next level” (energetically and physically).
Here are two superfood examples: 1) Exsula (purchase online from either Life-Enthusiast or Exsula), and 2) Univera (purchase online from Univera). Stephen Cherniske, author and scientist for Univera product development, is featured on YouTube talking about Xperia (pictured above), my own personal favorite: Xperia.
Martin Pytela of Life-Enthusiast says this about Exsula’s special superfood, Iridesca:
“This is a therapeutic grade superfood made to fanatical standards since 1989 by Exsula, the original superfood company. Iridesca surprises with the energy it delivers from fine micronization and careful blending of its components. It can be compared to other superfood blends in this way: you can play good music with a string quartet or you can play grand music with the symphonic orchestra. Exsula Iridesca takes care of every metabolic need and all dietary shortcomings caused by modern lifestyles, and is made with organic and wild crafted ingredients.”

Check out the above websites for more information. Give superfoods a try! You’ll notice the difference in how you look AND feel almost immediately, and the benefits over times only multiply!

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